Brand Center

–John McConnell, MD, CEO, at the launch of the new brand in March 2011.
Updated March 2013

Proper and consistent use of our logo and the other visual and written components of our brand help reinforce the trust that people expect from us—the Triad’s best hospital and a nationally recognized academic medical center.
When you are preparing materials, you should contact Creative Communications to discuss the look of those materials, preferably before you start. You may decide to have us do it, or you can do it yourself by following the guidelines here at the Brand Center.
The links on this page will help you learn, download and properly use the various components that make up the Wake Forest Baptist Medical Center brand.
Creative Communications is your Brand Champion
Work with us: creative@wakehealth.edu
Call us: 336-716-4298
Send questions and artwork for approval to us: brandchampion@wakehealth.edu