Brand Center


About Our Brand Design Guidelines Examples Downloads FAQs


"A brand is a symbol of the people behind an organization and its mission."
–John McConnell, MD
, CEO, at the launch of the new brand in March 2011.


Updated April 2013

See what's NEW on the Brand Center

Proper and consistent use of our logo and the other visual and written components of our brand help reinforce the trust that people expect from us—the Triad’s best hospital and a nationally recognized academic medical center.

Before creating any branded materials, you should become familiar with the Design Guidelines on the Brand Center. The links on this page will help you learn, download and properly use the various components that make up the Wake Forest Baptist Medical Center brand.

Creative Communications can help. Contact us if you need guidance for your project or if you need us to create something for you. We will guarantee your materials are properly branded from the start, saving you time and money.

If you rely on another source to create your branded materials, remember to submit your layouts to the Brand Champion for approval before production.

Creative Communications is your Brand Champion 

Work with us:
Call us: 336-716-4298

Send questions and artwork for approval to us:



Quick Reference


In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
Ways to Give
Last Updated: 01-12-2015
USNWR 2013-2014Magnet Hospital RecognitionConsumer Choice2014 Best DoctorsJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.