About Our Brand
Our simple and elegant visual identity reflects our stature as a premier academic medical center. We are united as one organization by one symbol and the Wake Forest name.
Under that brand, we offer a variety of services, both clinical and academic. The chart below shows the structure of those relationships.
It is important to use our brand assets correctly and consistently. Professional, compelling design and communications reinforce positive expectations of the medical center, and a consistent look and feel builds recognition.
The Creative Communications department is your expert resource for brand standards and implementation. The department has creative professionals who understand our new brand and can help design materials that fulfill our brand’s promise.
In order to maintain consistency as we build our brand, all communication materials should be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
Creative Communications is your Brand Champion
Work with us: creative@wakehealth.edu
Call us: 336-716-4298
Send questions and artwork for approval to us: brandchampion@wakehealth.edu