Choosing a Logo

The logo you choose is determined by the type of communication material you are producing. These are categorized into two groups: Identity Material and Promotional, Educational and Informational Material

Logos for Identity Material

For business cards, letterhead, envelopes, folders, note cards, email signature, business correspondence and internal reports, use the reporting structure of your department to determine which logo to use (see chart below). View examples

WFBH logoWFBMC logo
  • Ambulatory Care
  • Brenner Children’s Hospital*
  • Office of Patient Experience
  • Lexington Medical Center*
  • Davie County Hospital*
  • Faith and Health Ministries
  • Surgical Services
  • Support Services
  • Clinical Laboratories
  • Clinical Therapy
  • Clinical Service Lines
  • Medicine
  • Clinical Department Chairs
  • Nursing
  • Visual & Performing Arts 
  • Compliance
  • Finance
  • Human Resources
  • Development & Alumni Affairs
  • Government Affairs
  • Strategic Programs
  • Communications, Marketing & Media
  • Legal
  • Facilities
  • Information Technology
WFSM logochoose_logo_wfi_r.png
  • Department Chairs and Center Directors
  • Clinical Department Chairs
  • Basic Science Chairs
  • Center and Institute Directors
  • Research
  • School of Medicine Administration
  • Innovations Administration & Operations
  • Product Innovation Services
  • Contract Research & Development
  • Innovation Quarter Services
See Organizational Charts on Intranet for a complete list of departments. 

An exception to this rule is our ID badges, which will continue to use the WFBH logo, as they are public facing. 

Note: Many physicians need two sets of stationery (business cards, letterhead and envelopes)—one with our Wake Forest School of Medicine logo, used when communicating with academic peers, and one with our Wake Forest Baptist Health logo, used when communicating with patients and non-academic physicians.

*Use specific Wake Forest Baptist Health Brenner Children’s Hospital, Wake Forest Baptist Health Lexington Medical Center and Wake Forest Baptist Health Davie Hospital logos.

Logos for Promotional, Educational and Informational Material

For brochures, newsletters, pamphlets, postcards, ads, papers, posters, presentations, etc., use your target audience to determine which logo to use. View examples.

WFBH logoWFBMC logo
  • Patients
  • Potential patients and the general public
  • Clinical Trials patients and potential patients
  • Faculty and staff of Lexington Medical Center, Davie Hospital and other external locations
  • Clinicians
  • Faculty and staff at WFBMC campus
  • Business groups
  • Office of Development prospects (except when promoting Brenner Children’s Hospital)
  • Prospective faculty and staff
  • News Media
WFSM logochoose_logo_wfi_r.png
  • Students
  • Professors
  • Educational / CME
  • Research peers
  • Established and Prospective Industry & Business Partners
  • Commercialization Peers


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: brandchampion@wakehealth.edu
General Inquiries:
creative@wakehealth.edu \ 336-716-4298  



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In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 08-12-2015
USNWR 2015-2016Magnet Hospital RecognitionConsumer Choice2015 Best DoctorsJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.