Clinical Trials Advertising
Although the goal of clinical trials advertising is to recruit participants, advertisements on their own contribute to the community’s perception of Wake Forest Baptist Health. As such, these advertisements must reflect the advanced level of care and professionalism expected of a nationally recognized academic medical center. Therefore, clinical trials advertisements should be professionally created.
These pages have guidelines that will help you attract participants while supporting our brand:
Planning Tips: Determine your expected costs with sample newspaper ad rates and estimated design costs; learn how to make large media purchases.
Writing Tips: Advice on preparing copy.
Creating Print Materials: Step-by-step directions to create your advertisements.
Examples: Sample newspaper, television and radio ads, and other print materials, with links to order forms.
Downloads and Instructions: Determine and download the correct logos and templates.
News Media Policies: What you should and should not do when interacting with the media.
Advertising Toolkit: The information on all of these pages in a downloadable PDF.
New easy-to-use templates
A web-to-print template program is now available for the creation of brand compliant flyers, brochures, newspaper ads* and postcards.* The program is easy-to-use and produces professional-quality pdfs. Download the Tip Sheet. Go to the template website at creative.easyprintui.com and create a login using your Wake Forest email address.
*Small fee for prepress services.
Creative Communications is your Brand Champion
Work with us: firstname.lastname@example.org
Call us: 336-716-4298
Send questions and artwork for approval to us: email@example.com