Clinical Trials Advertising

Although the goal of clinical trials advertising is to recruit participants, advertisements on their own contribute to the community’s perception of Wake Forest Baptist Health. As such, these advertisements must reflect the advanced level of care and professionalism expected of a nationally recognized academic medical center. Therefore, clinical trials advertisements should be professionally created.

These pages have guidelines that will help you attract participants while supporting our brand:

Planning Tips: Determine your expected costs with sample newspaper ad rates and estimated design costs; learn how to make large media purchases.

Writing Tips: Advice on preparing copy.

Creating Print Materials: Step-by-step directions to create your advertisements.

Examples: Sample newspaper, television and radio ads, and other print materials, with links to order forms.

Downloads and Instructions: Determine and download the correct logos and templates.

News Media Policies: What you should and should not do when interacting with the media.

Advertising Toolkit: The information on all of these pages in a downloadable PDF.

New easy-to-use templates

A web-to-print template program is now available for the creation of brand compliant flyers, brochures, newspaper ads* and postcards.* The program is easy-to-use and produces professional-quality pdfs. Download the Tip Sheet. Go to the template website at and create a login using your Wake Forest email address.

*Small fee for prepress services. 

Creative Communications is your Brand Champion 

Work with us:
Call us: 336-716-4298

Send questions and artwork for approval to us:



About Our Brand Design Guidelines Examples Downloads FAQs



Quick Reference


In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
Ways to Give
Last Updated: 01-12-2015
USNWR 2013-2014Magnet Hospital RecognitionConsumer Choice2014 Best DoctorsJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.