Creating Print Materials

Step One – Write Copy

Using the Writing Tips, write your copy. After copy approval, determine how your ad will be created.

Click to download: Editorial Style GuideUse the Editorial Style Guide for guidance on writing style.


Click to download: Receiving Approval for Research Recruitment MaterialAdditional copy guidelines are available from the IRB's Receiving Approval for Research Recruitment Material document.


Step Two – Determine Who Will Create Your Advertisement

1. Go to Creative Communications
Creative Communications can create professional, brand-compliant advertising materials quickly. See standard designs of ads, direct mail and flyers, along with pricing options, under Examples.


2. Create your own materials using Web-based templates

A Web-to-print template program is now available for the creation of brand-compliant flyers, brochures, newspaper ads* and postcards.* The program is easy to use and produces professional-quality pdfs. Go to the template website at and create a login using your Wake Forest email address. 

* Small fee for prepress services.


Click to download: Web-to-print instructionsHow to log on and use the Web-to-print template.



Clinical Trials Advertising ToolkitThe Clinical Trials Advertising Toolkit contains all the information on these Clinical Trials Advertising pages, in one convenient PDF.








About Our Brand Design Guidelines Examples Downloads FAQs



Quick Reference


In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 01-12-2015
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.