Creating Print Materials
Step One – Write Copy
Using the Writing Tips, write your copy. After copy approval, determine how your ad will be created.
Use the Editorial Style Guide for guidance on writing style.
Additional copy guidelines are available from the IRB's Receiving Approval for Research Recruitment Material document.
Step Two – Determine Who Will Create Your Advertisement
1. Go to Creative Communications
Creative Communications can create professional, brand-compliant advertising materials quickly. See standard designs of ads, direct mail and flyers, along with pricing options, under Examples.
2. Create your own materials using Web-based templates
A Web-to-print template program is now available for the creation of brand-compliant flyers, brochures, newspaper ads* and postcards.* The program is easy to use and produces professional-quality pdfs. Go to the template website at creative.easyprintui.com and create a login using your Wake Forest email address.
* Small fee for prepress services.
How to log on and use the Web-to-print template.
The Clinical Trials Advertising Toolkit contains all the information on these Clinical Trials Advertising pages, in one convenient PDF.