Creating Print Materials
Step One – Write Copy
Using the Writing Tips, write your copy. After copy approval, determine how your ad will be created.
Additional copy guidelines are available from the IRB's Receiving Approval for Research Recruitment Material document.
Step Two – Determine Who Will Create Your Advertisement
1. Go to Creative Communications
Creative Communications can create professional, brand-compliant advertising materials quickly. See standard designs of ads, direct mail and flyers, along with pricing options, under Examples.
2. Go to an Outside Design Firm
You must supply the designer with our brand standards, by directing them to our Brand Center at WakeHealth.edu/Brand-Center. A layout of the material must be approved by the Brand Champion at firstname.lastname@example.org before it is sent for publication.
3. Work with the Publication to Produce Your Ad
The publication may include the cost of creating an ad in the insertion rate. However, publications do not necessarily use professional designers. You must supply the publication with our brand standards, by directing them to our Brand Center at WakeHealth.edu/Brand-Center. A layout of the ad must be approved by the Brand Champion at email@example.com before the ad is printed.