Examples

Below are samples of a TV spot, a radio spot and standard advertising materials (newspaper ads, direct mail postcards and flyers).

Sample Newspaper Ads
Sample Direct Mail Postcards
Sample Flyers
Sample TV Spot
Sample Radio Spot

Sample Newspaper Ads

To maintain a strong identity for our organization, newspaper ads should be professionally designed. Standard newpaper ad designs available from Creative Communications are shown here. 

newspaper_ad_3col_x_10in_thumbnail.jpg Standard Newspaper Ad
For a professionally designed inexpensive brand-compliant ad delivered fast, use these designs.

Place your order by completing the form below.

Order Newspaper AdOrder Newspaper Ad
 newspaper_ad_3col_x_4in_thumbnail.jpg
Standard 3 column x 10” ad, with stock image from Brand Center: $185.00; with custom stock image: $335. Standard 3 column x 4” ad, with stock image from Brand Center: $135.00; with custom stock image: $210.

 

 

newspaper_ad_2col_x7in_thumbnail.jpg

Standard 2 column x 7” ad, with stock image from Brand Center: $135.00; with custom stock image: $210.
 newspaper_ad_3col_x_4in_no_photo_thumbnail.png

Standard 3 column x 4” ad, with no image: $135.

 

Sample Direct Mail Postcards

To maintain a strong identity for our organization, direct mail should be professionally designed. A standard postcard design available at Creative Communications is shown here.

 

postcard_front.jpg Standard 9” x 6” two-sided postcard with stock image from Brand Center: $260; with custom stock image: $335. Price does not include printing.

For a professionally designed inexpensive brand-compliant postcard delivered fast, use this design.
   
postcard_back.jpg Place your order by completing the form below.

Order PostcardOrder Postcard
   
postcard_alternate.jpg Alternate design for image side of standard postcard.

 

Sample Flyers 

 

Standard flyer artwork, with stock image from Brand Center: $135.00; with custom stock image: $210. For a professionally designed, inexpensive brand-compliant flyer delivered fast, use this design. Price does not include printing Place your order by completing the form below.

Order FlyerOrder Flyer

  

 

flyer_external_v1a.jpg flyer_external_v1b.jpg
   
flyer_external_v2a.jpg flyer_external_v2b.jpg

 


Sample 30-second TV Spot

  Clinical Trials TV Spot (click to view)  
Click to view video.

Name of segment: SPRINT Study - recommended: 30 script

Date of Taping:
Time of Taping:
Location to Meet:
Location of Taping:
Mgr Names, phone, email:

Possible B-roll to be shot:

Note: Need diversity. Age of adults should be a mix of mid-50s to early 70s. Try to keep non-seasonal (no obvious summer or winter clothes, avoid shots of trees, etc.).

  1. Person walking on treadmill 
  2. Man or woman playing with grandchild 
  3. Health care provider taking blood pressure 
  4. Show close-up of blood pressure cuff and then shift to monitor as the numbers rise and fall 
  5. Man or woman pouring coffee 
  6. Woman watering plants 
  7. Man or woman reading with grandchild  

Fill in audio sections headlined in bold below. Times and visuals will be completed on shooting day.

 

VisualAudioTime

Visual:

Woman watering plants

Man or woman pouring coffee

Person exercising on treadmill 

Announcer Voice Over (VO)

Are you at least 50 and have high blood pressure? If so you may qualify for a research study at Wake Forest Baptist Health to see how low blood pressure SHOULD be.

0:10

Visual:

Woman playing with grandchild or reading to grandchild

Announcer VO:

To join, you should also have no history of diabetes or strokes.

0:15

Visual:

Healthcare provider taking blood pressure

Healthcare provider talking to patient about medication (bottle in hand)

Announcer VO:

If you participate, you will receive blood pressure medicine, exams and lab tests…all at no cost to you.

0:20

Card:

SPRINT Study logo

336-713-8543

Sprinttrial.org

Announcer VO:

To see if you qualify for the SPRINT Study, call Wake Forest Baptist Health at 336-713-Eighty Five Forty Three.

0:25

Card:

WFBH logo

336-713-8543

Announcer VO:

Wake Forest Baptist Health. A Mission to Care. A Mission to Cure.

0:30

 

Sample 30-second Radio Spot 

 

TIME COPY
 ARE YOU AT LEAST 50 AND HAVE HIGH BLOOD PRESSURE? IF SO
 YOU MAY QUALIFY FOR A RESEARCH STUDY AT WAKE FOREST
 BAPTIST HEALTH TO SEE HOW LOW BLOOD PRESSURE SHOULD
10 BE. TO JOIN, YOU SHOULD ALSO HAVE NO HISTORY OF
 DIABETES OR STROKES. IF YOU PARTICIPATE, YOU WILL
 RECEIVE BLOOD PRESSURE MEDICINE, EXAMS AND LAB
 TESTS…ALL AT NO COST TO YOU. TO SEE IF YOU QUALIFY FOR 
20 THE SPRINT STUDY, CALL WAKE FOREST BAPTIST HEALTH AT
 336-713- EIGHTY FIVE FORTY THREE. THAT’S 336-713- EIGHTY
 FIVE FORTY THREE. WAKE FOREST BAPTIST HEALTH. A MISSION
 TO CARE. A MISSION TO CURE.
30 SECOND SPOT

 

 

All communication materials should be forwarded to the Brand Champion brandchampion@wakehealth.edu for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.

For all other questions, contact Creative Communications at creative@wakehealth.edu.

 

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Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 11-10-2014
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.