Examples

Below are samples of a TV spot, a radio spot and standard advertising materials (newspaper ads, direct mail postcards and flyers).

Sample Newspaper Ads
Sample Direct Mail Postcards
Sample Flyers
Sample TV Spot
Sample Radio Spot

Sample Newspaper Ads 

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 ad_orange-copy.jpg
  

 

Sample Direct Mail Postcards


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Sample Flyers 

flyer_samples.jpg 


Sample 30-second TV Spot

  Clinical Trials TV Spot (click to view)  
Click to view video.

Name of segment: SPRINT Study - recommended: 30 script

Date of Taping:
Time of Taping:
Location to Meet:
Location of Taping:
Mgr Names, phone, email:

Possible B-roll to be shot:

Note: Need diversity. Age of adults should be a mix of mid-50s to early 70s. Try to keep non-seasonal (no obvious summer or winter clothes, avoid shots of trees, etc.).

  1. Person walking on treadmill 
  2. Man or woman playing with grandchild 
  3. Health care provider taking blood pressure 
  4. Show close-up of blood pressure cuff and then shift to monitor as the numbers rise and fall 
  5. Man or woman pouring coffee 
  6. Woman watering plants 
  7. Man or woman reading with grandchild  

Fill in audio sections headlined in bold below. Times and visuals will be completed on shooting day.

 

VisualAudioTime

Visual:

Woman watering plants

Man or woman pouring coffee

Person exercising on treadmill 

Announcer Voice Over (VO)

Are you at least 50 and have high blood pressure? If so you may qualify for a research study at Wake Forest Baptist Health to see how low blood pressure SHOULD be.

0:10

Visual:

Woman playing with grandchild or reading to grandchild

Announcer VO:

To join, you should also have no history of diabetes or strokes.

0:15

Visual:

Healthcare provider taking blood pressure

Healthcare provider talking to patient about medication (bottle in hand)

Announcer VO:

If you participate, you will receive blood pressure medicine, exams and lab tests…all at no cost to you.

0:20

Card:

SPRINT Study logo

336-713-8543

Sprinttrial.org

Announcer VO:

To see if you qualify for the SPRINT Study, call Wake Forest Baptist Health at 336-713-Eighty Five Forty Three.

0:25

Card:

WFBH logo

336-713-8543

Announcer VO:

Wake Forest Baptist Health. A Mission to Care. A Mission to Cure.

0:30

 

Sample 30-second Radio Spot 

 

TIME COPY
 ARE YOU AT LEAST 50 AND HAVE HIGH BLOOD PRESSURE? IF SO
 YOU MAY QUALIFY FOR A RESEARCH STUDY AT WAKE FOREST
 BAPTIST HEALTH TO SEE HOW LOW BLOOD PRESSURE SHOULD
10 BE. TO JOIN, YOU SHOULD ALSO HAVE NO HISTORY OF
 DIABETES OR STROKES. IF YOU PARTICIPATE, YOU WILL
 RECEIVE BLOOD PRESSURE MEDICINE, EXAMS AND LAB
 TESTS…ALL AT NO COST TO YOU. TO SEE IF YOU QUALIFY FOR 
20 THE SPRINT STUDY, CALL WAKE FOREST BAPTIST HEALTH AT
 336-713- EIGHTY FIVE FORTY THREE. THAT’S 336-713- EIGHTY
 FIVE FORTY THREE. WAKE FOREST BAPTIST HEALTH. A MISSION
 TO CARE. A MISSION TO CURE.
30 SECOND SPOT

 

Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to: brandchampion@wakehealth.edu
General Inquiries:
creative@wakehealth.edu \ 336-716-4298  

 

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 07-02-2015
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.