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Examples

Below are samples of a TV spot, a radio spot and standard advertising materials (newspaper ads, direct mail postcards and flyers).

• Sample Newspaper Ads
• Sample Direct Mail Postcards
• Sample Flyers
• Sample TV Spot
• Sample Radio Spot

 

 

Sample Newspaper Ads

To maintain a strong identity for our organization, newspaper ads should be professionally designed. Standard newpaper ad designs available from Creative Communications are shown here. 

		Standard Newspaper Ad For a professionally designed inexpensive brand-compliant ad delivered fast, use these designs. Place your order by completing the form below. Order Newspaper Ad
Standard 3 column x 10” ad, with stock image from Brand Center: $185.00; with custom stock image: $335.		Standard 3 column x 4” ad, with stock image from Brand Center: $135.00; with custom stock image: $210.

 

 

Standard 2 column x 7” ad, with stock image from Brand Center: $135.00; with custom stock image: $210.

Standard 3 column x 4” ad, with no image: $135.

 

Sample Direct Mail Postcards

To maintain a strong identity for our organization, direct mail should be professionally designed. A standard postcard design available at Creative Communications is shown here.

 

		Standard 9” x 6” two-sided postcard with stock image from Brand Center: $260; with custom stock image: $335. Price does not include printing. For a professionally designed inexpensive brand-compliant postcard delivered fast, use this design.
		Place your order by completing the form below. Order Postcard
		Alternate design for image side of standard postcard.

 

Sample Flyers 

Standard flyer artwork, with stock image from Brand Center: $135.00; with custom stock image: $210. For a professionally designed, inexpensive brand-compliant flyer delivered fast, use this design. Price does not include printing

Place your order by completing the form below. Order Flyer

  

 

Sample 30-second TV Spot

    
^{Click to view video.}

Name of segment: SPRINT Study - recommended: 30 script

Date of Taping:
Time of Taping:
Location to Meet:
Location of Taping:
Mgr Names, phone, email:

Possible B-roll to be shot:

Note: Need diversity. Age of adults should be a mix of mid-50s to early 70s. Try to keep non-seasonal (no obvious summer or winter clothes, avoid shots of trees, etc.).

1. Person walking on treadmill 
2. Man or woman playing with grandchild 
3. Health care provider taking blood pressure 
4. Show close-up of blood pressure cuff and then shift to monitor as the numbers rise and fall 
5. Man or woman pouring coffee 
6. Woman watering plants 
7. Man or woman reading with grandchild  

Fill in audio sections headlined in bold below. Times and visuals will be completed on shooting day.

 

Visual	Audio	Time
Visual: Woman watering plants Man or woman pouring coffee Person exercising on treadmill	Announcer Voice Over (VO) Are you at least 50 and have high blood pressure? If so you may qualify for a research study at Wake Forest Baptist Health to see how low blood pressure SHOULD be.	0:10
Visual: Woman playing with grandchild or reading to grandchild	Announcer VO: To join, you should also have no history of diabetes or strokes.	0:15
Visual: Healthcare provider taking blood pressure Healthcare provider talking to patient about medication (bottle in hand)	Announcer VO: If you participate, you will receive blood pressure medicine, exams and lab tests…all at no cost to you.	0:20
Card: SPRINT Study logo 336-713-8543 Sprinttrial.org	Announcer VO: To see if you qualify for the SPRINT Study, call Wake Forest Baptist Health at 336-713-Eighty Five Forty Three.	0:25
Card: WFBH logo 336-713-8543	Announcer VO: Wake Forest Baptist Health. A Mission to Care. A Mission to Cure.	0:30

 

Sample 30-second Radio Spot 

 

TIME		COPY
–		ARE YOU AT LEAST 50 AND HAVE HIGH BLOOD PRESSURE? IF SO
–		YOU MAY QUALIFY FOR A RESEARCH STUDY AT WAKE FOREST
–		BAPTIST HEALTH TO SEE HOW LOW BLOOD PRESSURE SHOULD
10		BE. TO JOIN, YOU SHOULD ALSO HAVE NO HISTORY OF
–		DIABETES OR STROKES. IF YOU PARTICIPATE, YOU WILL
–		RECEIVE BLOOD PRESSURE MEDICINE, EXAMS AND LAB
–		TESTS…ALL AT NO COST TO YOU. TO SEE IF YOU QUALIFY FOR
20		THE SPRINT STUDY, CALL WAKE FOREST BAPTIST HEALTH AT
–		336-713- EIGHTY FIVE FORTY THREE. THAT’S 336-713- EIGHTY
–		FIVE FORTY THREE. WAKE FOREST BAPTIST HEALTH. A MISSION
–		TO CARE. A MISSION TO CURE.
30		SECOND SPOT

 

 

All communication materials should be forwarded to the Brand Champion brandchampion@wakehealth.edu for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.

For all other questions, contact Creative Communications at creative@wakehealth.edu.