Logo
Co-branding Wake Forest Logos
In applications requiring co-branding, our logo should appear in one of three positions: dominant, equal or subordinate to the other brand(s).
Once the size relationship is determined, guidelines for applying the logos to an application must be followed. The examples below use our logo symbol as the tool to measure the size of the partner logos.
Wake Forest as Dominant
Partner logos should not exceed the height of one symbol rotated 90° (1X) and should not exceed the width of 1.25 symbols side by side (1.25X).
Wake Forest and Partner as Equal
Partner logos should not exceed the height of 1.5 symbols rotated 90° (1.5X).
They should not exceed the width of two symbols side by side (2X).
Wake Forest as Subordinate
Co-branding Innovation Quarter Logo
Innovation Quarter as Dominant
The subordinate logo should be visually half the weight/size as the Innovation Quarter logo.
Innovation Quarter and Partner as Equal
Logos should visually have the same weight/size.
Innovation Quarter as Subordinate
The Innovation Quarter logo can be used to indicate the partner’s physical location by using “at” before the logo. It can be positioned in a position that visually complements the dominant brand.
Creative Communications is your Brand Champion
Work with us: creative@wakehealth.edu
Call us: 336-716-4298
Send questions and artwork for approval to us: brandchampion@wakehealth.edu