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Co-branding Wake Forest Logos

In applications requiring co-branding, our logo should appear in one of three positions: dominant, equal or subordinate to the other brand(s).

Once the size relationship is determined, guidelines for applying the logos to an application must be followed. The examples below use our logo symbol as the tool to measure the size of the partner logos.

Wake Forest as Dominant

Partner logos should not exceed the height of one symbol rotated 90° (1X) and should not exceed the width of 1.25 symbols side by side (1.25X).

Wake Forest as Dominant


Wake Forest and Partner as Equal

Partner logos should not exceed the height of 1.5 symbols rotated 90° (1.5X).
They should not exceed the width of two symbols side by side (2X).

Wake Forest and Partner as Equal


Wake Forest as Subordinate


Wake Forest as Subordinate

 

Co-branding Innovation Quarter Logo

 

Innovation Quarter as Dominant
The subordinate logo should be visually half the weight/size as the Innovation Quarter logo.

Innovation Quarter as Dominant

 

Innovation Quarter and Partner as Equal
Logos should visually have the same weight/size.

Innovation Quarter as Equal

 

Innovation Quarter as Subordinate
The Innovation Quarter logo can be used to indicate the partner’s physical location by using “at” before the logo. It can be positioned in a position that visually complements the dominant brand.

Innovation Quarter as Subordinate

 


Creative Communications is your Brand Champion 

Work with us: creative@wakehealth.edu
Call us: 336-716-4298

Send questions and artwork for approval to us: brandchampion@wakehealth.edu

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 04-14-2014
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.