Color Palettes

Our brand identity system uses color as a principal element.

Our corporate colors are black and gold. These are our primary colors. These colors are used to emphasize our close relationship with Wake Forest University and to distinguish us from competitors locally, regionally and nationally.

Our brand identity system uses a variety of color palettes, with overlap of many colors to create continuity. Our Corporate color palette of black and gold can be used in any and all communication materials, in conjunction with any of the fiollowing palettes.

Corporate and School of Medicine color palette

Our corporate color palette is used for business-to-business communication materials (Wake Forest Baptist Medical Center) and Wake Forest School of Medicine communication materials.

Corporate and School of Medicine Color Palette (click to view larger)
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External Audience Color Palettes

Our secondary color palettes are audience based. These external color palettes are used when communicating to external audiences (patients and the general public).

External Color Palette (click to view larger)
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Brenner Children’s Hospital has its own support color palette. The palette shares three colors with the external color palette: yellow, orange and purple. The overlap of these three colors creates continuity in the system.

Brenner Color Palette (click to view larger)
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Wake Forest Innovations has its own support color palette, sharing colors from the other color palettes. The overlap of these colors creates continuity in the system.

Wake Forest Innovations color palette (click to view larger)
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Wake Forest Innovation Quarter has its own support color palette, sharing colors from the other color palettes. The overlap of these colors creates continuity in the system.

Wake Forest Innovation Quarter color palette (click to view larger)
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Internal Audience Color Palette

The internal palette is used when communicating to internal audiences (faculty and staff).

Internal Color Palette (click to view larger)
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Color Palette Examples

 

Folder for Corporate CommunicationFolder for Patient Information

Folder for Corporate Communication

Folder for Patient Information

  
Folder for School of MedicineFolder for Pediatric Patient Information
Folder for School of MedicineFolder for Pediatric Patient Information

 


Creative Communications is your Brand Champion 

Work with us: creative@wakehealth.edu
Call us: 336-716-4298

Send questions and artwork for approval to us: brandchampion@wakehealth.edu 

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 04-14-2014
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.