Color Palettes

Our brand identity system uses color as a principal element.

Our corporate colors are black and gold. These are our primary colors. These colors are used to emphasize our close relationship with Wake Forest University and to distinguish us from competitors locally, regionally and nationally.

Our brand identity system uses a variety of color palettes, with overlap of many colors to create continuity. Our Corporate color palette of black and gold can be used in any and all communication materials, in conjunction with any of the following palettes.

Color Palette

Download a PDF of the color palette.

Color Palette Examples


Folder for Corporate CommunicationFolder for Patient Information

Folder for Corporate Communication

Folder for Patient Information

Folder for School of MedicineFolder for Pediatric Patient Information
Folder for School of MedicineFolder for Pediatric Patient Information


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to:
General Inquiries: \ 336-716-4298  



About Our Brand Design Guidelines Examples Downloads FAQs



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In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 09-16-2015
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.