Design Guidelines

The design principles behind our visual identity ensure consistency and reinforce our brand identity in all forms of communication.

Our logo is simple, yet elegant. It is easy to read, and communicates quickly. When creating materials it is important to:

  • Position logo appropriately. When placing a logo on a printed page, it is usually placed in either of two positions – top left or bottom right. The top left position allows for visibility when materials are placed in literature racks. The bottom right position acts as a closing statement, as in advertising materials.
  • Use flush-left alignment whenever possible. Align text and visual elements flush left, in line with the text portion of the logo.

DIY Design Templates

Templates for a small quantity of office-printed flyers and trifold brochures.
Go to and create a login using your WakeHealth email address. A limited number of seats are available. Contact Creative Communications is assistance if needed. Download the Tip Sheet for additional help.

Templates for clinical trials newspaper ads and professionally printed, large quantity postcards.
Go to and create a login using your WakeHealth email address. A small fee will be charged to prepare the files for professional printing.


    Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

    Creative Communications is your Brand Champion 

    Send questions and artwork for approval to:
    General Inquiries: \ 336-716-4298  



    About Our Brand Design Guidelines Examples Downloads FAQs



    Quick Reference


    In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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    Last Updated: 07-02-2015
    USNWR 2015-2016Magnet Hospital RecognitionConsumer Choice2014 Best DoctorsJoint Commission Report

    Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.