• About Us ›
• Brand Center

Design Guidelines

The design principles behind our new visual identity ensure consistency and reinforce our brand identity in all forms of communication.

Our new logo is simple, yet elegant. It is easy to read, and communicates quickly. When creating materials it is important to:

• Keep logo proportions accurate and follow logo size guidelines.

• Follow logo clear space guidelines. Clear space around the logo allows for optimal recognition.

• Position logo appropriately. When placing a logo on a printed page, it is usually placed in either of two positions – top left or bottom right. The top left position allows for visibility when materials are placed in literature racks. The bottom right position acts as a closing statement, as in advertising materials.

• Use appropriate typefaces. Using our brand typefaces will visually reinforce our brand identity. 

• Use flush-left alignment whenever possible. Align text and visual elements flush left, in line with the text portion of the logo.

• Use appropriate colors for your audience.

 

Creative Communications is your Brand Champion 

Work with us:creative@wakehealth.edu
Call us: 336-716-4298 

Send questions and artwork for approval to us: brandchampion@wakehealth.edu