Design Guidelines

The design principles behind our visual identity ensure consistency and reinforce our brand identity in all forms of communication.

Our logo is simple, yet elegant. It is easy to read, and communicates quickly. When creating materials it is important to:

  • Position logo appropriately. When placing a logo on a printed page, it is usually placed in either of two positions – top left or bottom right. The top left position allows for visibility when materials are placed in literature racks. The bottom right position acts as a closing statement, as in advertising materials.
  • Use flush-left alignment whenever possible. Align text and visual elements flush left, in line with the text portion of the logo.

Create your own brand-compliant materials 

  • Basic flyer and tri-fold brochure templates. A new easy-to-use template program is now available for the creation of simple flyers and brochures intended for output on your office printer. Download the Tip Sheet. Go to the template website at creative.easyprintui.com and create a login using your Wake Forest email address.
     
  •  Clinical Trials templates. A new web-to-print template program is now available for the creation of profession quality promotional materials. Download the Tip Sheet. Go to the template website at creative.easyprintui.comand create a login using your Wake Forest email address.


Creative Communications is your Brand Champion 

Work with us:creative@wakehealth.edu
Call us: 336-716-4298 

Send questions and artwork for approval to us: brandchampion@wakehealth.edu 

  

 

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
Ways to Give
Last Updated: 04-14-2014
USNWR 2013-2014Magnet Hospital RecognitionConsumer Choice2014 Best DoctorsJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.