• About Us ›
• Brand Center
• › Design Guidelines

Graphic Elements

Fluid Energy Lines

Our brand design is united by an integrated look and feel through consistent colors, typography and imagery, all anchored by a unique graphic element called Fluid Energy Lines. Colorful and distinctive, the dynamic use of the graphic element expresses the unique connection between science, the mind, the body and compassionate care that is at the heart of who we are and what we do. The look is sophisticated and clean.

NOTE: The Fluid Energy Lines should only be used by professional graphic designers. They are available only by contacting Creative Communications.

• The Fluid Energy Lines should complement the imagery, not overpower it. A line grouping may be placed over photos, but avoid covering important visual elements, especially faces.

• Use appropriate colors for your audience. 

• Use appropriate color combinations and tints. 

• Use appropriate number of lines per line group. 

• Use appropriate size and position. 

• There should only be one group of Fluid Energy Lines per cover, page or spread. On large brochures, no more than one group of Fluid Energy Lines should be used per every three spreads. 

• Be conscientious of white space. It plays an integral part of Wake Forest Baptist Health’s look and feel.  

 

  

Creative Communications is your Brand Champion 

Work with us: creative@wakehealth.edu
Call us: 336-716-4298

Send questions and artwork for approval to us: brandchampion@wakehealth.edu