Skip Navigation


Logo Colors

Black and PANTONE® 8640 (gold) are our corporate colors. They are the same as the Wake Forest University logo. Using the same colors emphasizes the close relationship with the university, leverages the equity in these long-established colors, and distinguishes us from competitors locally, regionally and nationally.

The color logos are preferred, and should be used whenever possible. The gray logos can be used when printing limitations do not allow the color logos to be used. The black logos should only be used on black and white applications (e.g. fax, newsprint). Reverse logos should be used on a dark background. The solid gold logo should be used ONLY on high-end promotional products, such as portfolios and diploma covers that are black.

Color (Black and Gold)Color (White and Gold)
Black and GrayWhite and Gray
 Gold (PMS 8640)


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to:
General Inquiries: \ 336-716-4298  



About Our Brand Design Guidelines Examples Downloads FAQs



Quick Reference


In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
Ways to Give
Last Updated: 04-13-2016
Wake Forest Baptist Ranked among Nation’s ‘Best Hospitals’  25 Years in a Row by U.S. News & World ReportComprehensive Cancer Centers National Designation is Renewed2017-2018 Best DoctorsNursing Magnet StatusJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

© Wake Forest Baptist Medical Center, Medical Center Boulevard, Winston-Salem, NC 27157. All Rights Reserved.