Black and PANTONE® 8640 (gold) are our corporate colors. They are the same as the Wake Forest University logo. Using the same colors emphasizes the close relationship with the university, leverages the equity in these long-established colors, and distinguishes us from competitors locally, regionally and nationally.
The color logos are preferred, and should be used whenever possible. The gray logos can be used when printing limitations do not allow the color logos to be used. The black logos should only be used on black and white applications (e.g. fax, newsprint). Reverse logos should be used on a dark background. The solid gold logo should be used ONLY on high-end promotional products, such as portfolios and diploma covers that are black.
|Color (Black and Gold)||Color (White and Gold)|
|Black and Gray||White and Gray|
| ||Gold (PMS 8640)|
Note: All branded material must be approved by the Brand Champion before
production. This service is free; please allow 48 hours for feedback.
Creative Communications is your Brand Champion
Send questions and artwork for approval to: firstname.lastname@example.org
General Inquiries: email@example.com \ 336-716-4298