Photography, rather than illustration, is typically used in our promotional materials.

The photography we use has a particular visual style that is consistent with the elegant and clean look of our logo and other graphic elements.

If at all possible, the photography we use to represent our organization should:

  • Use a warm color palette with a touch of yellow.
  • Have an asymetrical composition.
  • Not be distorted, and should use straight horizontals and verticals.
  • Have a short depth of field – the main subject should be in focus, while the background is out of focus.

Photography examples:




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In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 01-12-2015
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