Typeface

Type Size and Line Spacing

The size/leading ratio for printed publications (newletters, brochures, etc.) is 3/4.

For larger type sizes, the 3/4 relationship is too great. When using type sizes 15 points and larger, reduce the leading to work better optically.

The lines below show a baseline grid of 12 points.

Type Size and Line Spacing


Creative Communications is your Brand Champion 

Work with us: creative@wakehealth.edu
Call us: 336-716-4298

Send questions and artwork for approval to us: brandchampion@wakehealth.edu


About Our Brand Design Guidelines Examples Downloads FAQs

 

Quick Reference

Brand Center

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 10-08-2012
USNWR 2012-2013Best Doctors 2011-2012 AwardMagnet Hospital RecognitionIndependent Measures of Excellence298 Wake Forest Baptist Physicians Named to Prestigious 2013 Best Doctors

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.