Consistent use of typography will visually unify communication materials. Wake Forest University uses these same typefaces.
Our primary typeface for headlines and body copy is Avenir (Light, Book, Roman, Medium, Heavy, Black). A sans serif font, Avenir is very legible. It is simple, yet elegant. Avenir should be the dominant typeface used on all communication materials.
Our secondary typeface is Minion Pro (Roman, Italic, Semibold/Semibold Italic, Bold/Bold Italic). Minion Pro is a serif font, and should only be used for accent type treatments and when there is a large amount of body copy.
Arial should be used as the substitute sans serif typeface for Avenir in internal communications, including correspondence, office paperwork and digital applications such as PowerPoint presentations and email. Arial is a system typeface available on all computers. Use italic and bold versions sparingly, for emphasis only.
Use Times New Roman when a serif font is needed for internal communications and letters.
Note: All branded material must be approved by the Brand Champion before
production. This service is free; please allow 48 hours for feedback.
Creative Communications is your Brand Champion
Send questions and artwork for approval to: firstname.lastname@example.org
General Inquiries: email@example.com \ 336-716-4298