Consistent use of typography will visually unify communication materials. Wake Forest University uses these same typefaces.
Our primary typeface for headlines and body copy is Avenir (Light, Roman, Medium, Heavy). A very legible typeface, it is simple, yet elegant. Avenir should be the dominant typeface used on all print and media materials.
Our secondary typeface is Minion Pro (Roman, Italic, Semibold/Semibold Italic, Bold/Bold Italic). Minion Pro should only be used for accent type treatments or in the case of dense amounts of body copy.
Arial may be used as the substitute sans serif typeface for Avenir in low visibility and internal communications, including correspondence, office paperwork and digital applications such as PowerPoint presentations and email. Arial is a system typeface available on all computers. All weights and styles are approved for use.
Times New Roman is the acceptable substitution serif typeface for Minion Pro in low visibility and internal communications and letters.
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