Charter Airing CIPT PSA

PSA screen shot 2013  

Charter Airing Childress Institute for Pediatric Trauma PSA
Featuring Richard Childress

WINSTON-SALEM, N.C. - April 29, 2013 - Charter, the nation's fourth largest cable operator, is airing The Childress Institute for Pediatric Trauma's public service announcement to raise awareness about the No. 1 killer of children in America - serious injury. The PSA will run on select cable channels in Charter's service areas throughout the U.S. April 29 - May 26.

"Serious injuries kill more children in America than cancer, birth defects and heart disease combined," said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. "It is our mission to save the lives of injured children across the United States by improving the treatment of critically-injured children. The Childress Institute for Pediatric Trauma is grateful to Charter for helping us raise awareness of pediatric trauma as a healthcare crisis."

Serious injuries can happen anywhere at any time to any child. The Childress Institute for Pediatric Trauma wants to help every injured child receive the best care, no matter where or how they get hurt.

View the PSA by visiting the Childress Institute's YouTube channel at

For more information about pediatric trauma, find the Childress Institute on Twitter @injuredkids, on Facebook at, or online at


Media Contact: Kara Thompson,, (336) 491-9766

About the Childress Institute for Pediatric Trauma
The Childress Institute for Pediatric Trauma's mission is to lead national efforts to reduce death and disability following injury to children less than 18 years old. Life-threatening injury is the No. 1 killer of kids in America. Nearly 10,000 children die each year - more than all other causes combined. The Childress Institute invests resources in research, education and awareness to improve the treatment for critically injured children in the U.S. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visit

About Charter
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter InternSet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at