Childress Institute for
Pediatric Trauma Launches PSA
Media coverage on this announcement:
N.C. - July 26, 2012 - The Childress Institute for
Pediatric Trauma is airing its first public service announcement to
raise awareness about the No. 1 killer of children in America -
serious injury. The PSA will run on select cable channels in
Charter Communications' service areas throughout the U.S. July
"More than 12,000 kids die every
year from serious injuries, which is more than all other causes
combined," said Richard Childress, president and CEO of Richard
Childress Racing and co-founder of the Childress Institute for
Pediatric Trauma. "When my wife and I heard these numbers, we knew
we needed to make an impact to save the lives of injured children
across the United States. The Childress Institute for Pediatric
Trauma is grateful to Charter for helping us raise awareness of
pediatric trauma as a healthcare crisis."
Serious injuries can happen anywhere
at any time to any child. The Childress Institute for Pediatric
Trauma wants to help every injured child receive the best care, no
matter where or how they get hurt.
View the PSA by visiting the
Childress Institute's YouTube channel at www.youtube.com/ChildressInstitute.
For more information about how to
save the lives of injured children, find the Childress Institute on
Twitter @injuredkids, on Facebook at www.facebook.com/ChildressPediatricTrauma,
or online at www.InjuredKids.org.
Contact: Kara Thompson, firstname.lastname@example.org,
The Childress Institute for
Pediatric Trauma is working to save injured
children's lives through research, education and awareness, as well
as help them recover quickly. Serious injury is the No. 1
killer of kids in America - more than 12,000 children die each year
and more than 100,000 survive with some form of a disability. The
Childress Institute for Pediatric Trauma at Wake Forest Baptist
Medical Center was established through the generosity of Richard
and Judy Childress. For more information, please visit www.ChildressPediatricTrauma.org.
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communications company and the fourth-largest cable operator in the
United States. Charter provides a full range of advanced broadband
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telephone, video and music entertainment services, and wireless
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sold under the Charter Media® brand. More information about Charter
can be found at charter.com.