Childress Institute for
Pediatric Trauma Launches PSA
Featuring Richard
Childress
Media coverage on this announcement:
WINSTON-SALEM,
N.C. - July 26, 2012 - The Childress Institute for
Pediatric Trauma is airing its first public service announcement to
raise awareness about the No. 1 killer of children in America -
serious injury. The PSA will run on select cable channels in
Charter Communications' service areas throughout the U.S. July
23-August 19.
"More than 12,000 kids die every
year from serious injuries, which is more than all other causes
combined," said Richard Childress, president and CEO of Richard
Childress Racing and co-founder of the Childress Institute for
Pediatric Trauma. "When my wife and I heard these numbers, we knew
we needed to make an impact to save the lives of injured children
across the United States. The Childress Institute for Pediatric
Trauma is grateful to Charter for helping us raise awareness of
pediatric trauma as a healthcare crisis."
Serious injuries can happen anywhere
at any time to any child. The Childress Institute for Pediatric
Trauma wants to help every injured child receive the best care, no
matter where or how they get hurt.
View the PSA by visiting the
Childress Institute's YouTube channel at www.youtube.com/ChildressInstitute.
Donate now by texting CHILDREN to
80077 to give $10. When prompted, reply YES
to confirm. (See terms below).
For more information about how to
save the lives of injured children, find the Childress Institute on
Twitter @injuredkids, on Facebook at www.facebook.com/ChildressPediatricTrauma,
or online at www.InjuredKids.org.
###
Media
Contact: Kara Thompson, kathomps@wakehealth.edu,
(336) 491-9766
The Childress Institute for
Pediatric Trauma is working to save injured
children's lives through research, education and awareness, as well
as help them recover quickly. Serious injury is the No. 1
killer of kids in America - more than 12,000 children die each year
and more than 100,000 survive with some form of a disability. The
Childress Institute for Pediatric Trauma at Wake Forest Baptist
Medical Center was established through the generosity of Richard
and Judy Childress. For more information, please visit www.ChildressPediatricTrauma.org.
About Charter
Charter (NASDAQ: CHTR) is a leading broadband
communications company and the fourth-largest cable operator in the
United States. Charter provides a full range of advanced broadband
services, including advanced Charter TV® video entertainment
programming, Charter InternSet® access, and Charter Phone®. Charter
Business® similarly provides scalable, tailored, and cost-effective
broadband communications solutions to business organizations, such
as business-to-business Internet access, data networking, business
telephone, video and music entertainment services, and wireless
backhaul. Charter's advertising sales and production services are
sold under the Charter Media® brand. More information about Charter
can be found at charter.com.
About
Donations
$10.00 donation to Wake Forest
University Health Sciences benefitting the Childress Institute for
Pediatric Trauma. Charges will appear on your wireless bill, or be
deducted from your prepaid balance. All purchases must be
authorized by account holder. Must be 18 years of age or have
parental permission to participate. Message and Data Rates May
Apply. Text STOP to 80077 to STOP. Text HELP to 80077 for
HELP. Full Terms: mGive.org/T Privacy Policy:
mGive.org/P.