Robert “Bob” J. Gfeller, Jr., MBA

Bob Gfeller

Bob Gfeller is Vice President of Communications, Marketing & Media and Chief Marketing Officer of Wake Forest Baptist Medical Center. He is also Executive Director and Chief Operating Officer of the Childress Institute for Pediatric Trauma. 

Bob Gfeller is a dynamic and experienced for-profit business professional who also understands the non-profit business sector.  His executive-level experiences uniquely qualify him for both of the positions that he holds. 

Gfeller earned a master’s degree of business administration in marketing from New York University and a bachelor’s degree in economics from Franklin and Marshall College.

Gfeller draws from both his professional and personal experiences in his approach to patient communication and customer experience. He held a series of executive positions in marketing, merchandising, strategy, and customer experience during a 30 year corporate career with major national and international companies such as Coca-Cola, Nabisco, Colgate-Palmolive and Lowe’s Home Improvement.

In 2014, he transitioned to the non-profit world when he joined the Childress Institute for Pediatric Trauma as Executive Director. In his 18 months leading the Childress Institute, Bob has helped to solidify the Institute’s direction and accelerate progress in fund-raising and in research and education programs designed to reduce childhood death caused by severe injury.  

In late 2015, Bob added to his responsibilities by accepting the Chief Marketing Officer role for Wake Forest Baptist Medical Center.  The depth and breadth of his marketing skills will serve the medical center as it strives to be more customer-centered in its care for the communities that it serves.  

Gfeller’s passion for better patient care is also personal. He serves as President of the Matthew Gfeller Foundation, a 501c3 organization, founded in 2008 in honor of his son Matthew who died at 15 after he sustained a traumatic brain injury playing football for Reynolds High School in Winston-Salem.  

Bob and his wife, Lisa, moved to Winston-Salem in 1988. They have two grown children, Robbie, 25, who lives and works in Chapel Hill, NC and Haley, 24, who lives and works in Washington, D.C.  


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Last Updated: 02-05-2016
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