Robert “Bob” J. Gfeller, Jr., MBA
Bob Gfeller is Vice President of
Communications, Marketing & Media and Chief Marketing Officer of Wake Forest Baptist
Medical Center. He is also Executive Director and Chief
Operating Officer of the Childress Institute for Pediatric Trauma.
Bob Gfeller is a dynamic and experienced for-profit business
professional who also understands the non-profit business sector. His
executive-level experiences uniquely qualify him for both of the positions that
Gfeller earned a master’s degree of business administration
in marketing from New York University and a bachelor’s degree in economics from
Franklin and Marshall College.
Gfeller draws from both his professional and personal
experiences in his approach to patient communication and customer experience. He
held a series of executive positions in marketing, merchandising, strategy, and
customer experience during a 30 year corporate career with major national and
international companies such as Coca-Cola, Nabisco, Colgate-Palmolive and
Lowe’s Home Improvement.
In 2014, he transitioned to the non-profit world when he
joined the Childress Institute for Pediatric Trauma as Executive Director. In
his 18 months leading the Childress Institute, Bob has helped to solidify the
Institute’s direction and accelerate progress in fund-raising and in research
and education programs designed to reduce childhood death caused by severe
In late 2015, Bob added to his responsibilities by accepting
the Chief Marketing Officer role for Wake Forest Baptist Medical Center.
The depth and breadth of his marketing skills will serve the medical center as
it strives to be more customer-centered in its care for the communities that it
Gfeller’s passion for better patient care is also personal.
He serves as President of the Matthew Gfeller Foundation, a 501c3 organization,
founded in 2008 in honor of his son Matthew who died at 15 after he sustained a
traumatic brain injury playing football for Reynolds High School in
Bob and his wife, Lisa, moved to Winston-Salem in 1988. They
have two grown children, Robbie, 25, who lives and works in Chapel Hill, NC and
Haley, 24, who lives and works in Washington, D.C.