About Our Logo
The new symbol evokes DNA and the letter “W” to convey our goal to be a preeminent, internationally recognized academic medical center of the highest quality–a “discovery engine”–that will be known worldwide for its care as much as its cure. The symbol includes three black strands that serve two functions: to represent balanced excellence in research, education and patient care, and to mirror the letter “W” of Wake Forest.
The black and gold colors are identical to the black and gold of the Wake Forest University logo. This approach emphasizes the close relationship with the university, leverages the equity in these long-established colors, and distinguishes us from competitors locally, regionally and nationally.
Only the logos shown on the download logos page are approved. Individual centers and departments do not have their own logo, nor can their names simply be added to the logos shown here. Our approved logos are trademarked or registered and cannot be altered.
Please be sure you are choosing the appropriate logo. If you are in doubt, email the Brand Champion, firstname.lastname@example.org.
In order to maintain consistency as we build our brand, all communication materials should be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
Creative Communications is your Brand Champion
Work with us: email@example.com
Call us: 336-716-4298
Send questions and artwork for approval to us: firstname.lastname@example.org