Typeface

Type Size and Line Spacing

The size/leading ratio for printed publications (newletters, brochures, etc.) is 3/4.

For larger type sizes, the 3/4 relationship is too great. When using type sizes 15 points and larger, reduce the leading to work better optically.

The lines below show a baseline grid of 12 points.

Type Size and Line Spacing


Creative Communications is your Brand Champion 

Work with us: creative@wakehealth.edu
Call us: 336-716-4298

Send questions and artwork for approval to us: brandchampion@wakehealth.edu

 

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Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Last Updated: 04-14-2014
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.