Photography

Photography, rather than illustration, is typically used in our promotional materials.

The photography we use has a particular visual style that is consistent with the elegant and clean look of our logo and other graphic elements.

If at all possible, the photography we use to represent our organization should:

  • Use a warm color palette with a touch of yellow.
  • Have an asymetrical composition.
  • Not be distorted, and should use straight horizontals and verticals.
  • Have a short depth of field – the main subject should be in focus, while the background is out of focus.

Photography examples:

 

 

 

Download Photos 

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
Ways to Give
Last Updated: 04-14-2014
USNWR 2013-2014Magnet Hospital RecognitionConsumer Choice2014 Best DoctorsJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.