Planning Tips

The information below will help you determine the expected costs of your advertising and help you plan more efficiently.

Making a Large Media Purchase
Sample Newspaper Ad Rates
Cost of Standard Advertising Materials
Receiving Approval for Research Recruitment Material

Making a Large Media Purchase

Media planners can identify the best opportunities to meet your target goals. They can also negotiate with publications for the best rate available. For help with a large media buy, including print, radio, cable and network television, contact Creative Communications at 716-4298. 

Sample Newspaper Ad Rates

Ads rates are calculated based on width (in columns) and height (in inches). The width of a column varies by publication. Below are some sample local newspaper insertion costs.*

Winston-Salem Journal
Approximate cost of a one-time, mid-week insertion:
3 columns by 4 inches: $434.64
2 columns by 7 inches: $507.08
3 columns by 10 inches: $1,086.60

Approximate cost of a one-time Sunday insertion:
3 columns by 4 inches: $ 515.40
2 columns by 7 inches: $601.30
3 columns by 10 inches: $1,288.50

For information on multiple insertion discounts, color charges, deadlines or to schedule your advertising, contact Suzy Bailey at SBailey@wsjournal.com or 336-727-7281.

Winston-Salem Chronicle (Thursday only)
3 columns by 4 inches: $126
2 columns by 7 inches: $147
3 columns by 10 inches: $315

For information on color charges and deadlines, or to schedule your advertising, contact Mike Pitt at mpitt@wschronicle.com or 336-705-0331.

*Rates are as of November 2011 and are subject to change without notice.

Cost of Standard Advertising Materials

Several standard designs are available from Creative Communications and can be produced in 5 working days. See below for pricing. Design options and order forms can be found under Examples.

Newspaper AdsWith stock image from Brand CenterCustom stock imageNo image
3 column (approx. 5" wide) x 10" ad$185$335$185
2 column (approx. 3.25" wide) x 7" ad$135$210$135
3 column (approx. 5" wide) x 3 or 4" ad$135$210$135

 

Direct Mail PostcardWith stock image from Brand CenterCustom stock image
9" x 6" two-sided postcard$260$335

 

Flyers  With stock image from Brand CenterCustom stock image
8.5" x 11" one side only$135$210

 

Receiving Approval for Research Recruitment Material

Click to download: Receiving Approval for Research Recruitment MaterialApproval procedure guidelines are available from the IRB's Receiving Approval for Research Recruitment Material document.

 

About Our Brand Design Guidelines Examples Downloads FAQs

 

 

Quick Reference

E-mail
brandchampion
@wakehealth.edu

In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
  
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.