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Clinical Trials Advertising

Advertising material created to promote a clinical trial must reflect the advanced level of care and professionalism expected of Wake Forest Baptist Medical Center. Therefore, promotional material for clinical trials should be professionally created.

These pages have guidelines that will help you attract participants while supporting our brand:

Planning Tips: Includes sample newspaper ad rates and estimated design costs; learn how to make large media purchases.

Writing Tips: Advice on preparing copy.

Creating Print Materials: Step-by-step directions to create your advertisements.

Examples: Sample newspaper, television and radio ads, and other print materials, with links to order forms.

Downloads and Instructions: Determine and download the correct logos, etc.

News Media Policies: What you should and should not do when interacting with the media.

Advertising Toolkit: The information on all of these pages in a downloadable PDF.

DIY Design Templates: Web-to-print template program is available for the creation of brand compliant flyers, brochures, newspaper ads* and postcards.* The program is easy to use and produces professional-quality PDFs. Go to and create a login using your WakeHealth email address. A limited number of seats are available. Contact Creative Communications is assistance if needed. Download the Tip Sheet for additional help.
*Small fee for prepress services.

Templates for clinical trials newspaper ads and professionally printed, large quantity postcards.
Go to and create a login using your WakeHealth email address. A small fee will be charged to prepare the files for professional printing.


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to:
General Inquiries: \ 336-716-4298  



About Our Brand Design Guidelines Examples Downloads FAQs



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In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 04-13-2016
Wake Forest Baptist Ranked among Nation’s ‘Best Hospitals’  26 Years in a Row by U.S. News & World ReportComprehensive Cancer Centers National Designation is Renewed2017-2018 Best DoctorsNursing Magnet StatusJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

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