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Downloads and Instructions

Logos, photos and some templates are available for downloading. Use the following guidelines to create clinical trials advertising materials.

Downloading Logos

When downloading logos for print ads:

When downloading logos for TV:


Photos are available for download. If you would like to use a different photo in your ad, Creative Communications can help you in finding the right photo at a reasonable cost.

  • Use appropriate tasteful images (e.g., no open wound images) 
  • Use high resolution images
  • Ask Creative Communications to help you in finding the right photo at a reasonable cost
  • Don’t use images copied from the web (they are low resolution and usually copyrighted) 

Memo Templates

Memo templates are available for download. Please note that when communicating to the general public for recruitment purposes, the Wake Forest Baptist Health logo must be used. When communicating to a physician, use the Wake Forest School of Medicine logo.

  • Refer to Examples pages for design reference.
  • Use the photo guidelines above when including images.
  • Keep the integrity of the design by adhering to the position of the elements.
  • Send the flyer for approval to both the IRB and Creative Communications at 

Flyers, Ads, Trifold Brochures and Postcards

Use the template program to create professional, brand compliant materials. Go to


Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to:
General Inquiries: \ 336-716-4298  



About Our Brand Design Guidelines Examples Downloads FAQs



Quick Reference


In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 08-23-2016
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Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

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