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Graphic Elements

Graphic Elements

Fluid Energy Lines

Our brand design is united by an integrated look and feel through consistent colors, typography, graphics and photography. Colorful and distinctive, the use of our unique Fluid Energy Lines expresses the unique connection between science, the mind, the body and compassionate care that is at the heart of who we are and what we do. The look is sophisticated and clean.

NOTE: The Fluid Energy Lines may only be used by professional designers. Qualifies users should contact Creative Communications at Only files provided by Creative Communications may be used; they may not be reproduced without approval. 

  • The Fluid Energy Lines should complement the imagery, not overpower it. A line grouping may be placed over photos, but avoid covering important visual elements, especially faces.
  • Use appropriate colors for your audience. 
  • There should only be one group of Fluid Energy Lines per cover, page or spread. On large brochures, no more than one group of Fluid Energy Lines should be used per every three spreads. 
  • Be conscientious of white space. It plays an integral part of Wake Forest Baptist Health’s look and feel.  


Fluid Energy Line Examples  



Note: All branded material must be approved by the Brand Champion before production. This service is free; please allow 48 hours for feedback.

Creative Communications is your Brand Champion 

Send questions and artwork for approval to:
General Inquiries: \ 336-716-4298  



About Our Brand Design Guidelines Examples Downloads FAQs



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In order to maintain consistency as we build our brand, all branded communication materials must be forwarded to the Brand Champion at Creative Communications for review and approval before the final production is completed. This step assures that brand standards are upheld. Please allow 48 hours for approval.
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Last Updated: 04-13-2016
Wake Forest Baptist Ranked among Nation’s ‘Best Hospitals’  25 Years in a Row by U.S. News & World ReportComprehensive Cancer Centers National Designation is Renewed2017-2018 Best DoctorsNursing Magnet StatusJoint Commission Report

Disclaimer: The information on this website is for general informational purposes only and SHOULD NOT be relied upon as a substitute for sound professional medical advice, evaluation or care from your physician or other qualified health care provider.

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