AdvoCare Supports CIPT

Austin Dillon Kentucky Win Photo resize crop 11-21-12

AdvoCare International to Drive Weekend of Philanthropy at Phoenix International Raceway, Nov. 10 & 11

November 5, 2012, (PLANO, Texas) - AdvoCare International, LP (AdvoCare), a leading health and wellness company, today announced three philanthropic initiatives scheduled to occur throughout the upcoming race weekend at Phoenix International Raceway. AdvoCare is the title sponsor for the Phoenix International Raceway's Nov. 11 NASCAR® Sprint™ Cup Series Race.

AdvoCare, who recently announced  it will strengthen its presence in the NASCAR arena through an increased sponsorship of Richard Childress Racing driver Austin Dillon in the 2013 NASCAR Nationwide Series, will also help support Childress' charity of choice, the Childress Institute for Pediatric Trauma, by including the Childress Institute as part of AdvoCare's overall philanthropic effort.

"More than 12,000 kids die every year from life-threatening injuries - more than all other causes combined," said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. "It's the number one killer of children in America, and it can happen anywhere at any time to any child. We are grateful for the powerful teaming of Austin and AdvoCare to help raise money and awareness for this national problem."

To benefit the Childress Institute, AdvoCare will make an initial donation of $1,000, followed by an additional $100 for every lap Austin Dillon leads in the Nationwide Series race on Nov. 10. If Austin places first through fifth, AdvoCare will make an additional donation based upon his placement.

"The Childress Institute for Pediatric Trauma is an organization close to the heart of AdvoCare and one that's essential to furthering pediatric trauma research for severely injured children," said Richard Wright, AdvoCare President and CEO. "We are proud to support the research and awareness the Institute facilitates, and hope our contribution can help their mission continue in the future."

Lastly, to celebrate Veteran's Day, AdvoCare will give VIP packages to active duty and veteran service members from the Air Force, Army and Operation Homefront staff. Each VIP package includes tickets to the Nationwide Series race on Saturday and Sprint Cup race on Sunday, as well as access to AdvoCare's hospitality tent.

Tickets for the November 11 AdvoCare 500 Semi-Final NASCAR Sprint Cup Series race are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

For more information about AdvoCare, its products or how to become an Independent Distributor, please visit www.advocare.com.   

MEDIA CONTACT - Kerri Fulks,  972.499.6617,kerri.fulks@hck2.com

About AdvoCare International, LP

Since 1993, AdvoCare has offered general nutrition, weight loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. AdvoCare is headquartered in Plano, Texas. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.

About the Childress Institute for Pediatric Trauma

The Childress Institute for Pediatric Trauma is working to save injured children's lives through research, education and awareness, as well as help them recover quickly.  Serious injury is the No. 1 killer of kids in America - more than 12,000 children die each year and more than 100,000 survive with some form of a disability. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visit www.InjuredKids.org.

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